Msc marketing estratégico y consultoría
Birmingham, Reino Unido
DURACIÓN
1 Years
IDIOMAS
Inglés
PASO
Tiempo completo
FECHA LIMITE DE APLICACIÓN
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FECHA DE INICIO MÁS TEMPRANA
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TASAS DE MATRÍCULA
GBP 31.878 / per year *
FORMATO DE ESTUDIO
En el campus
* tiempo completo, estudiantes hogareños. £ 19,890 para estudiantes extranjeros.
Introducción
Advance in your career with the industry-led consulting programme to become a future marketing leader.
We will focus on developing your strategic marketing and consulting knowledge; professional skills and your understanding of the latest advances in strategic marketing, thinking and research.
In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.
Innovative, industry-led teaching
Professional seminars, real-world projects and industry involvement in module delivery will enable the MSc Strategic Marketing and Consulting course to help you prepare for specialist careers in strategic marketing and/or consultancy. Our modules will directly develop many sought-after skills through problem-based learning in a strategic marketing context. The modules will cover subjects such as analytical marketing insights; and digital and innovative marketing. Small group teaching will focus on building critical analysis, decision-making and reflective skills through intensive theoretical and industry-based seminars.
We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation are shaping marketing practices for the new digital and social media age. You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.
Why study at Birmingham?
- The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills, unique to the postgraduate marketplace.
- You will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
- Birmingham Business School is part of an elite group of global business schools and holds Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
- You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
- This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.
Admisión
Plan de estudios
Unless indicated otherwise the modules listed for this programme are for students starting in 2024.
Además de tu Proyecto Individual (de 60 créditos), deberás cursar los siguientes módulos de 20 créditos cada uno:
- Cuestiones de responsabilidad y marketing global contemporáneo
- Resolución de problemas y marketing estratégico como práctica
- Gestión y Marketing Estratégico
- Perspectivas analíticas de marketing
- Habilidades y práctica de consultoría
- Marketing digital e innovador
Please note: The modules listed here for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event, we will contact offer holders as soon as possible to inform or consult them as appropriate.
Objetivos y competencias del programa
Lo equiparemos con las habilidades críticas y analíticas requeridas para un nuevo entorno digital (industrial). Nos centraremos en cómo la inteligencia artificial (IA) y la digitalización están dando forma a la práctica de marketing para la nueva era digital y de las redes sociales. No solo aprenderá cómo generar datos, sino también cómo convertir estos datos en estrategias comerciales y de marketing para futuros tomadores de decisiones y especialistas de la industria.
Acreditaciones
Becas y Financiamiento
Discover our unique scholarship offers
At Birmingham Business School we offer a wide variety of scholarships for our new MSc students in 2024.
These awards are available to both UK and international applicants and range in value from partial to full tuition fee support.
What funding is available?
- Dean's Responsible Business Scholarships
- MSc Economics Scholarships
- MSc Supply Chain Management Scholarships
- MSc Sustainable Innovation and Entrepreneurship Scholarships
- UK/Home Scholarships
- European Scholarships
- Indian Subcontinent Scholarships
- African Scholarships
- Rest of the World Scholarships
Cuota de matrícula del programa
Oportunidades profesionales
Trabajará con académicos líderes de escuelas de negocios y profesionales de la industria para desarrollar habilidades de empleabilidad muy necesarias, como creatividad e innovación, liderazgo, comunicación, competencia digital y negocios responsables.
El curso está diseñado para mejorar las trayectorias profesionales en una variedad de áreas, incluidos roles senior de marketing o consultoría y futuros CMOS. Estos roles podrían desempeñarse en los sectores público, privado o benéfico, donde existe una gran demanda de graduados que puedan realizar investigaciones, analizar información y luego formular y evaluar programas de actividad.
Mejores empleos en esta área
- Planificador de propósitos
- Ingeniero de Lealtad
- Comercializador Intermarca
- Responsable de humor y empatía
- Marketing strategy consultant
- Marketing Executive
- Analista de estrategia
BBS Careers and Careers Network
As a Birmingham Business School student, you will benefit from two award-winning Careers teams.
Careers Network is the University of Birmingham careers and employability team offering: career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.
BBS Careers es un servicio exclusivo para estudiantes de Birmingham Business School. El equipo brinda orientación, apoyo y oportunidades de experiencia laboral, adaptadas a los estudiantes de escuelas de negocios, para ayudarlos a tener éxito durante y después de la universidad.
Ofrecemos talleres, eventos para ex alumnos y empleadores, y consultas individuales. Estos le ayudarán a desarrollar sus habilidades y aprender cómo presentar solicitudes de posgrado y pasantías de alta calidad.
BBS Careers is one of a few, if not the only business school career service to offer life-long support.
We are here to support you! Whether you are applying for a postgraduate end-of-study internship, a graduate job, or applying for a management role five years after graduation.