Maestría en Bellas Artes (MFA) en Comercialización y Gestión de Moda

Graduate students will meet the following student performance criteria:

MFA Thesis Project

• Present an original thesis concept worthy of the MFA degree
• Demonstrate the feasibility of their thesis project

Habilidades de Especialidad: Merchandising y Gestión de Moda: Tesis de Merchandising

• Investigar, planificar y redactar proyectos de nivel avanzado que incluyan un plan de negocios de 3 años basado en la venta de productos o servicios.

Habilidades Especiales: Merchandising y Gestión de Moda

• Los proyectos deben incluir un componente visual y/o un prototipo.
• Reunir, analizar y organizar datos relevantes para respaldar sus proyectos.
• Analizar estudios de casos o trabajos de proyectos, demostrando habilidades de pensamiento crítico.
• Hacer suposiciones basadas en investigaciones y estadísticas cuantificables.
• Establecer objetivos financieros realistas para un negocio de moda, minorista o mayorista.
• Identificar correctamente los puntos clave en la cadena de suministro y demostrar comprensión de las relaciones entre sus miembros.
• Demostrar dominio de la presentación visual de merchandising para productos y servicios de moda.
• Identificar tendencias y determinar qué mercancías se pueden desarrollar, comercializar y vender.
• Comunicarse de manera profesional y efectiva a través de presentaciones escritas, visuales y orales utilizando software estándar de la industria.

Collaborative Skills

• Collaborate effectively to produce creative projects

Professional Practices

• Create a relevant and original portfolio and collateral materials that can be used to market themselves to the industry

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.

Visual Merchandising Director

As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements, and organize brand-related special events.

Unit Requirements

Degree Requirements

• Successful completion of Final Thesis Project
• A minimum grade of C in all required 63 units
• Minimum 2.0 cumulative GPA and the following Academic Study requirements:
  • 1 Art Historical Awareness & Aesthetic course
  • 1 Cross-Cultural Understanding course

Curriculum

Semester 1

• FSH 631: Merchandising Principles (Major)
• FSH 634: Textiles & Other Raw Materials (Major)
• FSH 643: Digital Techniques for Fashion (Major)

Semester 2

• FSH 630: Fashion Marketing Strategy (Major)
• FSH 633: Retail Management and Operations (Major)
• FSH 657: Venta minorista en línea y comercio electrónico (optativa)
  Recomendado para el verano
• FSH 675: Visual Merchandising: Image & Brand (Major)
• GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)
  Recommended for summer

Semester 3

• FSH 635: Creación de una estrategia competitiva (principal)
• FSH 637: Product Planning and Sourcing (Major)
• FSH 638: Diseño y desarrollo de productos (especialidad)

Semester 4

• FSH 649: Emprendimiento en Moda: Gestión Estratégica de Marca (Optativa)
• FSH 850: Investigación de Mercados (Estudios Dirigidos)
• GLA 603: Anthropology: Experiencing Culture (Graduate Liberal Arts)
• GLA 685: Crowdfunding y marketing de redes sociales para entretenimiento (Graduado en Artes Liberales)
  Recomendado para el verano

Semester 5

• FSH 851: Abastecimiento y surtido de productos (estudios dirigidos)
• FSH 853: Visual Merchandising: Marca e Imagen (Estudios Dirigidos)
• FSH 855: Plan y estrategia de marketing (estudios dirigidos)

Semester 6

• FSH 700: Professional Practices & Portfolio for Fashion (Major)
• FSH 858: Planificación Financiera (Estudios Dirigidos)
• FSH 859: Resumen de tesis (estudios dirigidos)