MSc International Marketing
Sheffield, Reino Unido
DURACIÓN
12 up to 15 Months
IDIOMAS
Inglés
PASO
Tiempo completo
FECHA LIMITE DE APLICACIÓN
Solicitar fecha límite de solicitud
FECHA DE INICIO MÁS TEMPRANA
Jan 2025
TASAS DE MATRÍCULA
GBP 17.205 *
FORMATO DE ESTUDIO
En el campus
* para estudiantes internacionales/UE o £18,705 (con experiencia laboral) | £10,310 para estudiantes del Reino Unido o £11,810 (con experiencia laboral)
Introducción
Adquirir y desarrollar el conocimiento especializado, la comprensión y las habilidades asociadas con las funciones profesionales y gerenciales relevantes del marketing internacional.
- Comprender la gestión del marketing internacional y cómo se aplica en la industria.
- Adquirir habilidades profesionales de marketing en preparación para un futuro empleo.
- Demostrar la capacidad de comprender los cambios del mercado en una industria en rápido movimiento.
- Aplicar tus conocimientos para desarrollar planes y estrategias de marketing internacional.
El curso está bien establecido y goza de una excelente reputación por formar estudiantes de posgrado que pueden agregar valor a las empresas internacionales y están bien equipados para tener éxito en el cambiante mundo del marketing y los negocios.
Plan de estudios
All our courses are designed around key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course will use your experience to work through a range of business simulations. You’ll develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.
You learn through
- traditional lectures
- seminars
- group work
- independent study
- a dissertation
En este curso, adquirirá conocimientos académicos y habilidades aplicadas relacionadas con el marketing internacional. Estudiarás módulos sobre comprensión de mercados, marketing relacional, gestión de marca global, toma de decisiones de marketing, comportamiento del consumidor internacional, marketing digital, proyectos de consultoría internacional, métodos de investigación y marketing e innovación empresarial. Estos módulos le presentarán conceptos y habilidades clave de marketing, como la toma de decisiones de marketing y el pensamiento crítico en contextos internacionales, proporcionándole una base sólida para alcanzar su potencial.
You will be supported in your learning journey through several key areas. These include
- access to our unique student support triangle to help with your personal, academic, and career development
- access to our Skills Centre with one-to-ones, webinars, and online resources, where you can get help with planning and structuring your assignments
- industry-specific employability activities such as live projects, learning in simulated environments, and networking opportunities
This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.
Applied learning
Work placements
You’ll be able to choose a work experience route where you source your placement to complete during the course. This option runs parallel to the more traditional, full-time non-work experience route. By completing either route, you’ll achieve an MSc in International Marketing.
Live projects
As part of your learning experience, you’ll complete a marketing consultancy project with a real-world business. Here you’ll be able to apply your learning to a live marketing case. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.
Modules studied may differ depending on when you start your course.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Modules studied may differ depending on when you start your course.
Final year
Compulsory modules
- Digital Marketing: 15 credits
- Dissertation: 45 credits
- Entrepreneurial Marketing and Innovation: 15 credits (80% coursework, 20% practical)
- Global Brand Management: 15 credits
- International Consultancy Project 1: 15 credits
- International Consumer Behaviour: 15 credits
- Marketing Decision Making: 15 credits
- Relationship Marketing: 15 credits
- Research Methods: 15 credits
- Understanding Markets: 15 credits
Oportunidades profesionales
This course prepares you for a career in
- International marketing management
- business development management
- Gestión ejecutiva de envíos en países como China, India, Grecia, Países Bajos y el Reino Unido.
Some of our graduates return home to manage family businesses.
Previous graduates of this course have gone on to work for
- Robert Bosch SA
- Servisair
- Swisscom AG
- Inlecom Systems Ltd